The 7 Ways are a stronger, healthier path to business.
When you’ve been experiencing frustration or stuckness, often the first breakthrough is a new way of seeing.
Over the years, from our work with nearly 200 clients in a variety of service industries, we’ve learned some valuable new ways of seeing that lead to valuable new ways of being.
We call them The 7 Ways to Organizational Flourishing. It’s our context for seeing your business & helping you too.
True Self Identity
The most powerful truths about your company are often still uncaptured, and can’t yet serve as the proper foundation for your business.
For situations where Identity provides outsized lift, we:
Replace the traditional (& underwhelming) Vision, Mission, & Values with the far more useful Destination, Flywheel, & DNA.
Help you understand & define your Ideal Customer, as well as your Enemy, your Promise, and helpful analogies to remember yourself by
2. Rehumanizing Leadership
At most companies, everyone brings their default leadership and it doesn’t often add up to something anyone’s proud of.
For companies where a leadership upgrade is a powerful step toward clarity, healthy culture, or effectiveness, we:
Get your leaders on the same page
Help leadership teams become places where everyone wants decisions & problems to get sent
Unlock individual leaders into their unique potential to lead people and parts of a company into multiple-bottom-line success
3. The Pursuit of Clarity
Making decisions and solving problems (as a team!) is something most people were never trained to do. That’s why
For companies where clarity — and the vital practices around it — would be a sight for sore eyes, we:
Equip leaders to become experts at decision-making and problem-solving (solo, or as a team)
Help teams decide what to communicate, and even what’s worth over-communicating
Make meetings more meaningful and more productive
4. Proactive Mode Planning
There’s nothing worse than just letting the future happen to you.
That’s why we introduce our signature method of business planning, which includes
An annual practice of leaders capturing the dream
And rewinding back to actionable 3-month, captained plans
As well as seeing the stuckness and leadership challenges that surface along the way as a key part of the Planning work (rather than a failure to do it well)
5. Playbook Wisdom
Over time, you’ll begin to develop a set of the “ways we do things around here.” Sadly, at most service companies, these ways are still walking around in people’s heads … and some of those people end up leaving.
We help you:
Identify your most important processes
Get them out of your head
And into shareable, empowering, updateable formats
That can lower your risk and free up mental bandwidth
6. Team Member Journey Design
One of the most important things happening at your company is the relationship you’re leading with your team members. This relationship will either unlock your company’s success or shut it down.
For companies where growth here would be life-giving, we strengthen how you:
Define new roles on the team
Find and interview future team members
Onboard new team members
Keep team member relationships Ideal
Respond to non-Ideal moments
Part ways graciously when necessary
7. Customer Journey Design
Customer relationships don’t just happen well by accident either. In fact, by accident they get chaotic, unpredictable, and frustrating.
For our clients who stand to gain a great deal in this area, we strengthen how you design and take the lead in your customer relationships, including how you:
Find future customers
Equip your Outreach teams (sales & marketing) to work in sync
Design your pre-client processes for delight and effectiveness
Help new customers get oriented and celebrated
Keep customer relationships Ideal
Respond to non-Ideal moments
Part ways graciously when necessary
We graciously bow out if you need help with:
Technical industry expertise
Becoming viable as a company (the Start Up stage)
Crisis management
Recruiting
HR
Legal
Production efficiencies (like Six Sigma)
Expansion / franchising strategies
Technology planning