Daniel Builders is a high-end renovation company. They can help a homeowner update a kitchen or bathroom, or reimagine an entire house.
By late 2018, their growth was revealing some challenges in the early parts of their process with customers, so they brought in ALIGN to help.
After our initial discovery process, it became clear what work would provide the most immediate results. The company’s pre-client process took too long—long enough that many good prospects grew impatient and left to work with a competitor. Many who weren’t a good fit stuck around far too long, until they got sticker shock.
By early 2019, we had completely redesigned that on-boarding process, and launched it with the Daniel Builders team. The new process kept the best of what was already working, but dropped the time from more than 60 days to less than 10. Just as importantly, the new process engaged and delighted customers in brand new ways.